Naumann

3451 Saint Laurent Boulevard, 2nd floor 
Montreal (QC) H2X 2T6
Call us at (1) 514-815-3306
Email us at info@naumann.co

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3451 Saint Laurent Boulevard, 2nd floor 
Montreal (QC) H2X 2T6
Call us at (1) 514-815-3306
Email us at info@naumann.co

The Big Nudge

Helping a supertanker change course:

For 100 years, Yellow Pages was a seller of ad space. Now theyre a purveyor of digital empowerment for small businesses, offering a vast array of web & mobile platforms and online marketing services. Problem is, this stuff is much harder to sell.

Fast forward to a new era

Fast forward to a new era

In the age of digital marketing, small business owners are overwhelmed and underserved. Theyre faced with a barrage of confusing signals. They are not geeks. They dont get technology. You cant just pitch them functionality – you need to walk them through a world of potential. 

0% us. 100% you.

Naumann brought a whole new relevancy and enormous new value to Yellow Pages communications. The idea? Its not about our products; its about your options. Where do I start? What are others doing? What should my priorities be? What are my customers expecting? What are the experts are saying? Only when the customer has a big-picture grasp of the issues is the product offering made.

0% us. 100% you.
Wrapping the brand in what matters

Wrapping the brand in what matters

Since 2011, we've been spreading the customer-centric gospel by providing high-relevancy messaging and content across a host of Yellow Pages marketing efforts.

Our work for Yellow Pages:

Strategy & Positioning

  • Messaging of the new Yellow Pages 360 Solution
  • Brand identity and product messaging for sister company Mediative
  • National launch campaign for DealoftheDay and PromoduJour

Thought leadership

  • Marketing advice for small businesses
  • Case studies and white papers
  • Keynotes on digital marketing (multi-city tour)
  • Expert interviews on video

Sales tools

  • Three websites for Yellow Pages advertisers (all have won industry awards)
  • MarketProfiler™ online evaluation tool
  • Motion-design product demos

Client relations

  • Email marketing and CRM
  • Client support scripts
  • Advertiser testimonials

The results?

Digital revenues have been steadily up, nearing $100M per quarter in 2013. A few years ago, they were almost zero. Talk about a shift.

The results?

Naumann has delivered exceptionally well on every mandate over the past several years. Theyve demonstrated a deep understanding of our business challenges and provided smart solutions that contributed to our digital transformation. I strongly recommend them.