Naumann

3451 Saint Laurent Boulevard, 2nd floor 
Montreal (QC) H2X 2T6
Call us at (1) 514-815-3306
Email us at info@naumann.co

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3451 Saint Laurent Boulevard, 2nd floor 
Montreal (QC) H2X 2T6
Call us at (1) 514-815-3306
Email us at info@naumann.co

Trust Gets Tangible

How  is getting closer to Canadian businesses.

One of the three main telcos in Canada, Telus is also a powerhouse for business services such as hosting, managed IT and critical applications. But what good is to be a national leader when youre playing against global names like Google, Amazon or IBM?

Beyond products

Beyond products

With that kind of competition, pitching Telus to businesses became trickier than just selling phone lines or Internet connectivity. Telus couldnt differentiate on pricing, features or performance alone. Instead, they bet on delivering something unique, an intangible that makes the tangible more valuable. A little thing called trust

Trust in Telus

Since 2011, Naumann has been helping Telus articulate its Trusted Advisor strategy in the B2B universe. Of course, we couldnt just put ads out there saying Trust us. We had to inspire it – powerfully and consistently. Basically, weve helped Telus do two things over and over: offering technological expertise, and demonstrating a grasp of what it entails to run a business.

Trust in Telus
Connecting on a deeper level

Connecting on a deeper level

To lend credence to the idea of the Trusted Advisor, we often walked the thin line between supplier and counselor. Whether the target was a feature-focused IT manager or a benefit-driven business leader, Naumann helped concretize Teluss adopted role as the indispensable, trusted resource customers were looking for by offering our expertise on a wealth of topics that matter deeply to them.

Our work for Telus:

Thought leadership

  • 50+ technology advice papers
  • 20+ business case studies
  • 20+ advertorials in business media

Sales tools

  • Business Solutions website
  • Product sheets and handouts
  • Video product demos

Advertising & Sponsorship

  • Print & online ads
  • Material for sponsored events

Client relations

  • Email marketing & CRM efforts
  • Customer support

Naumann helped reshape our B2B communications by making customer-centricity our mantra, one we now apply across the board in our communications. It’s great to have a supplier who brings so much to the table on board and can respond so quickly.