Passing the stress test
Even the most successful entrepreneurs hit rough waters from time to time. They need a bank that’ll stay the course through a perfect storm – cash flow sputters, payables are late, a customer goes bankrupt. That’s where National Bank rises to the top: a partner who’s right there, knows the environment, understands the work and supports a business’s vision.
Real cases, real relevance
Naumann helped National Bank propagate this “stand by your client” positioning by letting some of the bank’s most inspiring business customers tell their stories, stories of businesses hanging in the balance, and of the banking partner who “got it”. These stories from the front lines have a deep resonance for any business that relies heavily on its banking partner.
Business insight you can't put a price on
Naumann met with Quebec business leaders from all walks of life, from multinational retail magnates to a world-renowned guitar maker, high-profile film producer and pioneering videogame developer. We crafted the content for a dedicated website including videos where entrepreneurs faced their financial advisors in revealing discussions that delved far beyond the balance sheet.
Our work for National Bank:
- 120+ exhaustive entrepreneur profiles
- One-to-one video interviews with the banking advisors who supported their vision
- 40+ mini-case studies across diverse regions and industries