More than a decade after the dot-com bubble, turn-of-the-century prophecies ring true.
OMG,WOW,FTW!!! We totally live in a digital world.
You can’t trap your audience in an enclosed space anymore. Now they roam free in a sea of content.
You can target them all you want, but there’s no way they’re sitting through your ads like they used to.
And customers will turn their sights on you. (Let that thought sink in for a moment.)
Customers won’t pay much attention to noise, but they crave relevant messaging and content.
And they will actively seek it out.
Add a chapter to your old playbook. Change the way you look at your marketing.
We’ve entered the relevance economy. Where winning brands turn meaning into value.
Wrap your brand in what matters to your customers.
Develop “Like”-worthy content to stay top of mind.
Harmonize the user experience across your digital channels.
President and Founder
Nicolas Ritoux is the product of the collision of the geek scene, where people understand how technology changes everything, and 15 years of communications in the mainstream media, where his own thinking was shaped by the digital writing on the wall.
The rules are changing. Nicolas founded Naumann to help change them. His guiding principle: content is not just king, it is the cornerstone of the relevance economy. He is the ideal candidate to provide brands with strategic messaging, platforms and content in a world where meaning something doesn’t just matter, it pays real long-term dividends. He’s already done it for variety of Canadian clients, from publicly traded companies to local names and up-and-coming start-ups.
Nicolas grew up in Paris and has called Montreal home since 1998. He holds a M.A. in Communications from Université du Québec à Montréal.